https://www.simplyerin.com/events daily 0.75 2022-11-28 https://www.simplyerin.com/events/hot-environmentalists-1 monthly 0.5 2022-11-28 https://www.simplyerin.com/operations daily 0.75 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602021111572-DJIIVVGAHT2DJ3KEFSET/Screen+Shot+2020-10-06+at+2.51.02+PM.png Operations - Product Operations Product Operations has different meanings at every company. » Learn common best practices collected from my interviews with experts across Silicon Valley. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602023077894-3CEGM3LDXYGQXYRO56OM/Screen+Shot+2020-10-06+at+3.24.19+PM.png Operations - Company-wide Operational Transformation Case Study Aligning a company behind customer value, a case study. » Outlined here is the process I used to transform a company from product-focused to CUSTOMER-focused. https://www.simplyerin.com/resume daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/11b467a4-adc0-4e1a-b793-0812a07cddd3/Erin-Devine-Resume.1.jpeg Resumé https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/e3df78da-868b-4a6e-bdc7-f5e3ac304c66/Erin-Devine-Resume.2.jpeg Resumé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/c8f8ee0d-7ab7-4483-9566-e5fe2ad89cae/Erin-Devine-Resume.3.jpeg Resumé - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.simplyerin.com/contact daily 0.75 2022-10-14 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602196431553-DMILZWQVU6AKLS21MWCZ/IMG_5839-1+copy.png Contact https://www.simplyerin.com/home daily 1.0 2020-10-08 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602192952726-L4TSWWVA6OQU1E9MPGJ5/IMG_6320-4.jpeg Home - Erin is a Hybrid Product + Operations + Customer Experience Leader Erin helps teams unlock growth opportunities through data analytics, identifying empowering KPI’s, designing processes and systems, and product solutions. Get in touch with Erin for consulting, design work, full time roles, or to pick her brain. https://www.simplyerin.com/design daily 0.75 2025-04-06 https://www.simplyerin.com/design/xoinfographics monthly 0.5 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1601942874113-39TILAE1VJYTFG0R56T0/XO-marketopp-1.png Design Portfolio - XO Pitch Infographics XO's Market Opportunity Chart https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1601942827720-WPKOGCIMCZLRF98C6X0S/XO-retention.png Design Portfolio - XO Pitch Infographics User Retention versus Rivals Metrics https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1601942890607-Y8P4CW6E5AVXPZJ0GTZX/XO-user-acq.png Design Portfolio - XO Pitch Infographics User Acquisition + Revenue Chart https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1601942858793-9SM9OZ7EHP52I02XQ2BV/XO-comp.png Design Portfolio - XO Pitch Infographics Revenues of Top Competitors https://www.simplyerin.com/design/pgpitch monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/8983533c-3dff-4830-87fc-96c313a906d1/Screen+Shot+2015-09-17+at+12.14.24+PM.png Design Portfolio - Kraft Pitch | Presentation Design https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/b930ac0f-b6d7-42f4-b252-6f3c259962bc/Screen+Shot+2015-09-17+at+12.14.50+PM.png Design Portfolio - Kraft Pitch | Presentation Design https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/a16de885-69da-4965-85bc-a5e97cd8b383/Screen+Shot+2015-09-17+at+12.14.42+PM.png Design Portfolio - Kraft Pitch | Presentation Design https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/db6f4cda-05e7-4f6b-b9d3-c6bb8c81939f/Screen+Shot+2015-09-17+at+12.15.00+PM+%281%29.png Design Portfolio - Kraft Pitch | Presentation Design https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/c40f44cf-7425-412d-826e-1ddf22f0a4c0/Screen+Shot+2015-09-17+at+12.15.00+PM.png Design Portfolio - Kraft Pitch | Presentation Design https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/ac5b6844-b8d6-47fc-a7d1-fdb5f01f046e/Screen+Shot+2015-09-17+at+12.14.34+PM.png Design Portfolio - Kraft Pitch | Presentation Design https://www.simplyerin.com/design/apollohelpcenter monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/90cb776a-ccc8-4398-80c0-49cda957f1d9/Screenshot+2025-04-06+at+10.58.47%E2%80%AFAM.png Design Portfolio - Apollo Help Center | Self-Service Focused https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/0f6543ed-ff3d-42f1-bff4-4cfa0c50321e/Screenshot+2025-04-06+at+10.59.35%E2%80%AFAM.png Design Portfolio - Apollo Help Center | Self-Service Focused https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/889cf73e-c247-4255-bb1e-6ec129a7f9c8/Screenshot+2025-04-06+at+10.59.45%E2%80%AFAM.png Design Portfolio - Apollo Help Center | Self-Service Focused https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/0863d620-8fe9-4b23-9222-81a5b9db46e1/Screenshot+2025-04-06+at+11.01.53%E2%80%AFAM.png Design Portfolio - Apollo Help Center | Self-Service Focused https://www.simplyerin.com/design/treadfarerpitch monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Design Portfolio - ThreadFarer Pitch Presentation https://www.simplyerin.com/design/ticktock monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg Design Portfolio - TickTock | Brand https://www.simplyerin.com/design/stylelendpitch monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/5c98ed77-c058-4107-9577-e94825b2be62/Screenshot+2025-04-06+at+10.45.52%E2%80%AFAM.png Design Portfolio - StyleLend Pitch Presentation https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/c8a7436c-1324-4413-a5ef-f20de6855af6/Screenshot+2025-04-06+at+10.46.53%E2%80%AFAM.png Design Portfolio - StyleLend Pitch Presentation https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/e9f50b10-4834-4147-b136-f663674210c8/Screenshot+2025-04-06+at+10.47.42%E2%80%AFAM.png Design Portfolio - StyleLend Pitch Presentation https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/a48d1587-0abf-4018-9978-53a071bf5983/Screenshot+2025-04-06+at+10.39.25%E2%80%AFAM.png Design Portfolio - StyleLend Pitch Presentation https://www.simplyerin.com/design/unleashed monthly 0.5 2025-04-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/042c4e24-496a-48b6-b3fa-486c2e9e37f9/Screenshot+2025-04-06+at+11.30.15%E2%80%AFAM.png Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/78fc71e1-9e64-4dd9-9d4e-4e8cf26f8720/Screenshot+2025-04-06+at+11.30.52%E2%80%AFAM.png Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/eaff5b31-eca3-4388-af39-1685f272b7ed/Simple_Invite.jpg Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/2f3202ba-9034-4de3-bff3-94d975662e43/Event+Invite.jpg Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/a84b1e01-fcf2-4a7c-8049-bfb0f07b4db2/Screenshot+2025-04-06+at+11.31.22%E2%80%AFAM.png Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/4459d1f4-e1c3-431c-9311-cd263b7ba414/Screenshot+2025-04-06+at+11.32.24%E2%80%AFAM.png Design Portfolio - UnLeashed, Girls' Empowerment Nonprofit | Fundraising Packet https://www.simplyerin.com/design/klydoteabrand monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg Design Portfolio - Klydo Tea, Beijing | Brand + Packaging https://www.simplyerin.com/design/mypersonalbrand monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg Design Portfolio - Erin Devine | Personal Branding https://www.simplyerin.com/product-mgmt daily 0.75 2024-11-14 https://www.simplyerin.com/product-mgmt/prodpivot monthly 0.5 2020-10-06 https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1601945853234-R0IXDA041MWXV8UDJIVE/Screen+Shot+2020-10-05+at+5.57.13+PM.png Product Mgmt. - Apollo.io Product Pivot Process - Build for differentiation in an extremely saturated Revenue Tech market. Apollo.io was a YC-backed, series A Data-First Sales Intelligence software company with a powerful, complex product. It was easy to sell but not easy to retain clients. And, there was no moving upstream. I was tasked with discovering what Apollo.io’s future product should solve for to add differentiated, pain killer value in a saturated competitive landscape that would retain customers. Here’s an overview of my process in discovering and documenting that solution, anonymized for security. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602016624029-XTW0471E3HV608B8GOEK/Screen+Shot+2020-10-06+at+1.35.31+PM.png Product Mgmt. - Apollo.io Product Pivot Process - 1. Build Lean Canvas Business Models First, we had a quarterly meeting and discussed potential product directions with all leaders in the company to be sure we were not leaving any explorations on the table. We ended up with 7 viable problems spaces to explore and validate. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602017315430-INUKEEGE34UBCJTY58R9/results.png Product Mgmt. - Apollo.io Product Pivot Process - 2. Write Research Scripts: Problem Space Validation For each of the aforementioned business model canvases, I wrote and ranked the top issues I assumed would be associated with these problem spaces. I then wrote out a call script that would allow me to schedule calls with prospective customers in my target market and target personas to validate that the issues we intend to solve for each problem space are 1) real and 2) very important, important enough for the customer to want to talk again and eventually pay for a solution to fix. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602017856637-0U3JHHF7HA5A75UUHFHP/PRDshot.png Product Mgmt. - Apollo.io Product Pivot Process Master PRD product areas graphic from master PRD. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602018216574-XRXVRFBF7TUM035GQFOK/Playbook-Builder-PRD-shot.png Product Mgmt. - Apollo.io Product Pivot Process Anonymized for security, this is a screenshot of one product area’s PRD, the Playbook Builder, and a list of features and behaviors for the new product. https://images.squarespace-cdn.com/content/v1/5f7511064c48da5fd71c670c/1602018414058-RWOS3EHZFA4Q1Q8EUVZ9/Screen+Shot+2020-05-15+at+8.42.37+AM.png Product Mgmt. - Apollo.io Product Pivot Process This is a barebones wireframe of the new product’s core feature, the Playbook Builder. https://www.simplyerin.com/product-mgmt/project-six-3b5nt monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359798-BCTJTJAS19PV54HL6VPM/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Medium Posts https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847359057-HKZQQP8MCEM0UI23R57B/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Medium Posts https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847357814-SZ205VXUQGAN268M8A18/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Medium Posts https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847356915-2V61708SR7M0A8IBEJLE/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Medium Posts https://www.simplyerin.com/product-mgmt/comingsoon monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847341420-H8BGVV7QHLUZ41NQKDDO/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340763-INL9ICD0DK2G1M8D7C0L/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847340215-08399OG7B1B8UI9HK97O/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847339638-MF4NXTWSJ51TSBFP4AIM/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337890-BMG68HKP3DXYMQZ6BZA6/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847337276-72BJU9SDMO608XKWX1Y0/20140301_Trade-151_0124-copy.jpg Product Mgmt. - Coming Soon! Product Spec Case Study https://www.simplyerin.com/product-mgmt/resources-for-pms monthly 0.5 2024-11-14